From the Shelf to the World: Marketing Books
Books are more than just objects: they’re worlds disclosing right under our eyes, an extension of their authors.
Whether I’m diving into a book, shaping editorial content, building a campaign, or offering my own perspective, my aim is always the same: to inspire readers, share my passion, and connect people, one word at a time.
Reviewing & Features
I have written reviews for many independent creators, such as Three Trees Tarot, ZeppelinMoon, and Nicolas Bruno, to name a few, and regularly share insights on Tarot and oracle decks on Kindred Spirit magazine.
In 2025 my work was featured in Bi Premium, a Japanese magazine focused on world cultures.
Essays, Articles, Blogging
I collaborated with Giordano Berti for his Tarot Focus magazine, where I wrote extensively on the history of Watkins Books.
I currently write for the Watkins Books blog, sharing articles, reviews, and reflections on the world of literature, Tarot, and esotericism. Here, I interviewed people actively involved in the esoteric industry, from Tarot readers to published and independent authors, to spread awareness about the intricacies of their work.
Newsletters, campaigns, collaborations
I write various newsletters, creating content, celebrating alternative literature, Tarot, and the mystical arts. My work includes in-depth reviews of Tarot decks, exploring both the artistic and symbolic aspects, and interviews with creators.
In 2024, I collaborated with RedFeather/Weiser during the publication of Dwina Gibb's Vedic Tarot, contributing with a strong in-store and online campaign.
Through Tarot of Watkins, I aim to connect readers and creators, creating an environment where Tarot enthusiasts can explore new voices and creators can be supported in the growth and diffusion of their work.
